KFC Did Someone Say
KFC Did Someone Say KFC
KFC challenged us to come up with a campaign, that could work in 15secs, feature the product for around half of it, become part of our culture and be adaptable enough to roll out new iterations every 3 weeks. And so 'Did someone say KFC' was born, and it's done better than we could imagine, even landing us a Logie ad for best ad on TV.
The Talisker Boathouse
THE TALISKER Boathouse
Talisker is built upon generations of craft, all the way back to the early fishing huts that housed the whisky. So we took it upon ourselves to to meticulously re-create this beautiful place, to give the most authentic experience possible. Using dozens of craftsmen, sound and mixologists to create a sensorial space that tapped into a deeper connection with the brand.
DURO-TUSS SPOONING
DURO-TUSS Forget the Spoon
Duro-Tuss are the leader in pharmacy cough liquid. They wanted to introduce a new product ‘Duro-Tuss Cough Tablets’ to the market, it needed to be engaging, geared towards busy adults and also not disrespectful to the liquid market.
Cadbury Hunt & Win
CADBURY Hunt & Win AR portal
The traditional easter egg hunt had lost some relevancy and traction over time, so Cadbury wanted to give it a more contemporary edge, whilst creating a compelling promo that would ensure we buy more easter eggs than we probably need.
MCA_Video
MCA Mind Changing Naming
We were challenged by the Museum of Contemporary Art in Sydney to come up with an idea that would change peoples ideas of what the MCA stands for. It was also unclear what the MCA actually was to many and so creating a way to grab their attention and communicate what the MCA is was paramount.
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The work won a Bronze Cannes Lion in Digital Installations & Events.
19 Crimes Evidence Gift Bag
19 Crimes wanted a sales driving promotion that tied to their brand, had impact and was cost effective.
Pharmacy Guild - Whatchoocan-Sea
PHARMACY GUILD There's more to see
We delivered a campaign that helped consumers know that Pharmacy’s have a lot of services on offer that you might not expect. Through a beautifully animated TVC we told the story of how the pharmacy is not only a key part of your community, but ‘There’s more to a pharmacy that Watchacansee’.
Lipton Tea Community Garden
LIPTON TEA Community Gardens
Lipton wanted to find a way to share the sunshine with local communities. With our community gardens program we helped re-connect local communities through investing in their shared spaces, building gardens that people could be proud of and choose to get involved in. With opening events, ongoing support and opportunities for locals to share knowledge we set up the community for future success.
BUNDABERG RUM Where's the Bear
Bundaberg Rum wanted a campaign that help them regain their iconic status. So we removed their most famous brand asset, the famous Bundy Bear! And people were intrigued! And we did it across 2 million packs in their most important trading period. Kicking off a national ‘bear hunt’ in every round of the NRL. With a weekly spotters fee of 10K, consumers were engaged, weaving the brand indelibly back into the fabric of the nation.
TANQUERAY PATH-TO-PURCHASE
Whilst this campaign featured ATL and a big activation element. The bottle-store path to purchase was key to unlocking more customers and sales.
TANQUERAY AO
Tanqueray were partnering with the AO for the first time and wanted to leverage this occasion to increase sales, brand loyalty and awareness.
CITY OF MELBOURNE
CITY OF MELBOURNE
The City of Melbourne wanted to entice people into the city and explore during the festive period.