I’ve worked as a creative at some of the world’s biggest agencies for over 15 years, in England, New Zealand, and primarily Australia. During that time, I have worked on large global clients including KFC, Pfizer, Lion, Amex, Coca-Cola, Pepsi, Nestle, and also some really great small ones like Nudie, The Pharmacy Guild, and iNova. Although the size and channel change, ideas, craft, and the desire to think differently have remained central.
 

While it has been important to work independently, I have also led multiple teams and overseen many large-scale projects. From huge TTL campaigns to digital and shopper campaigns, I have worked through almost all communications channels, which has required an understanding of each.
 

Problem-solving is central to everything I do, whether it’s solving a brief, selling it in, helping and guiding others, or simply trying to solve something in a way that hasn’t been done before. This is why I believe that whether it’s creating a TV-driven campaign or a path-to-purchase journey, problem-solving and a desire for knowledge to solve these problems are at the heart.
 

I have had work shown internationally, and through personal work, have been featured in articles from the USA to Japan.

I have also worked as a music video director, illustrator, wallpaper designer and have had 2 children’s books published internationally.